OTT service providers are under increasing pressure to maximize revenue by implementing smarter, more effective Dynamic Ad Insertion (DAI) strategies across streaming TV platforms.

DAI has become mission-critical, powering FAST channels that now generate over $8B annually, proving its central role in modern OTT monetization. Yet, DAI must overcome persistent challenges including complex integration across multiple systems, inconsistent measurement and attribution, and ad fill gaps with fallback complexity that directly impact revenue and user experience. Listen to this podcast to understand the true benefits of DAI version 3.0, the key implementation challenges, and how to successfully deploy and optimize DAI for scalable, high-performance OTT monetization.

Topics Covered

• Dynamic Ad Insertion – DAI
  DAI 3.0 Standards & Evolution
  OTT Ad Monetization Strategies
  Addressable TV Advertising
  Ad Stitching Technology
  Server Guided Ad Insertion – SGAI
  SSAI vs SGAI Transition
  Real-Time Ad Auctions
  New Ad Formats Standards
  Squeeze Back Ad Formats
  Ad Measurement & Attribution
  Viewability Data Tracking
  Cross-Platform Ad Integration
  Prefetch Ad Request Scaling
  Low Latency Ad Delivery

Paul Davies is Head of Marketing at Yospace, a leading provider of server-side ad insertion (SSAI) and dynamic ad replacement for OTT and live streaming. He has extensive experience in media, digital advertising, and video processing technologies, with a strong focus on helping broadcasters and streaming platforms maximize monetization through targeted advertising. Paul has worked across the streaming media ecosystem, supporting the adoption of advanced ad insertion solutions and contributing to the growth of addressable TV advertising. 

Website: Yospace