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OTT Business articles cover new options, implementations, and resources to produce, distribute, and earn revenue from Streaming TV Services.

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Featured Articles

Vimmi adding eCommerce to Video - vCommerce

Adding eCommerce to OTT and Streaming TV Videos and Websites

By: Eitan Koter In a world where attention is the most valuable currency, OTT and Streaming TV platforms are in a constant race to captivate viewers and boost their revenue. One powerful strategy is integrating eCommerce directly into video content, turning passive…

OTTExpert

tCommerce

Fan Engagement for OTT Service Providers

Fan Management for OTT Service Providers

by: Lawrence Harte In the highly competitive OTT and streaming TV industry landscape, the ability to attract and retain viewers is crucial for success. Fan engagement activities offer a powerful way to achieve this by building strong connections between your content and…

OTTExpert

Fan

Watching TV Shows, Movies and Video on VR Headsets – VRTV

by: Lawrence Harte Virtual Reality TV (VRTV) is the capability to watch television, movie and video content using virtual reality VR headsets. VRTV can provide cinema-like large screen experiences anywhere and with new media and interactive capabilities. VR Headset access to broadcast…

OTTExpert

Extended Reality XR, VR Headset, VRTV

Virtual Reality Advertising Systems and Services

by: Ron Van Herk Virtual Reality advertising usually has a much higher success rate compared to traditional advertising formats. A research study showed that VR advertising gaze through rate (GTR) had a 29.8% success rate compared to 1% CTR for mobile and…

OTTExpert

VR Advertising

VR Headset Display and Navigation Capabilities

VR Headsets – Video Display and Navigation Capabilities

by: Allan McLennan Watching video on VR Headsets can be an amazing immersive cinematic experience. Most of the streaming TV services including Netflix, Hulu and Amazon Prime Video have VR apps. VR headsets have different video display qualities, the ways users access…

OTTExpert

Exploring the Fusion of XR and Advertising: The Rise of Phygital Goods, Mobile Augmented Reality, and Virtual Reality

by: Robert Rice In an increasingly digital world, advertising has undergone a remarkable transformation with the emergence of Extended Reality (XR) technologies, changing and evolving the industry landscape, where innovation is the key to capturing audience attention and driving engagement. XR, which…

OTTExpert

Boost Revenue with Spatial Computing thanks to MV-HEVC Encoding

by: Anais Painchault and Thomas Burnichon The Apple Vision Pro promises to change the world of entertainment forever – and the value of each viewer. How can you make sure you are part of the revolution and reap the benefits of higher…

OTTExpert

Extended Reality XR

New Extended Reality – XR Monetisation Opportunities and Implementation Options

by: Lucy Trang Nguyen Providing Extended Reality (XR) services offers high revenue potential for media and sports rights owners, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of…

OTTExpert

Revolutionizing Filmmaking: The Power of Virtual Production

Revolutionizing Filmmaking: The Power of Virtual Production by: Jason Soto In the ever-evolving landscape of film and television production, a groundbreaking technology has emerged that is reshaping the way content is created and produced. Enter virtual production, a dynamic and innovative approach…

OTTExpert

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Featured Articles

Adding eCommerce to OTT and Streaming TV Videos and Websites

Fan Management for OTT Service Providers

Watching TV Shows, Movies and Video on VR Headsets – VRTV

Virtual Reality Advertising Systems and Services

VR Headsets – Video Display and Navigation Capabilities

Exploring the Fusion of XR and Advertising: The Rise of Phygital Goods, Mobile Augmented Reality, and Virtual Reality

Boost Revenue with Spatial Computing thanks to MV-HEVC Encoding

New Extended Reality – XR Monetisation Opportunities and Implementation Options

Revolutionizing Filmmaking: The Power of Virtual Production

Article Submission

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