Creating engaging and shareable highlight clips from sports content is a strategic approach to increase audience reach, drive engagement and create new monetization opportunities. During my interview with Silvia Candido, VP Marketing Communications at Ateme at the IBC Show, she shared that Ateme’s Fan Engagement solution helps sports organizations and D2C rights holders to produce and distribute engaging and shareable highlight clips from live or VOD sports content. The solution is based on automatic game highlight clipping using AI, as well as enriched notifications. It uses AI to automatically identify and clip key moments in games, such as goals, touchdowns, and other exciting plays. This helps sports media companies and rightsholders to reach a wider audience and increase engagement with their content. By making it easy to create and share highlight clips, sports organizations and D2C rightsholders can increase monetization opportunities through new avenues such as shoppable TV. They also increase revenues by attracting new viewers and keeping existing viewers engaged.

For more information, go to Ateme’s Fan Engagement Solution