Sports broadcasters and media networks need to rapidly publish high value content to motivate viewer subscription and to get desired activities. During my interview with Ritu Bain, Senior Vice President of Magnifi during the IBC show, she explained to me that manually finding and creating media post creation is time consuming, media posts need to be published in different formats for multiple media channels and personalizing content can be complicated. To solve this challenge, the Magnifi platform setup Reely services which personalizes video clips with high-content value and creates media clips in multiple formats for multiple platforms including Twitch, Youtube, Trovo and others which can be published in real-time.

To learn more, visit Magnifi smart sports video clip Reely.