Traditional Broadcast and OTT streaming video platforms often lack the robustness and flexibility required to handle the complexities of modern video content delivery across multiple screens and regions. During my interview with David Brown , CTO of 24i, he explained to me that Broadcasters and OTT providers have difficulties with users needing to be able to easily find content, media needing to be provided on multiple platforms, and content needing to be personalized to increase viewer engagement. 

To solve this challenge, 24i created the 24i Video Cloud streaming video platform. 24i Video Cloud solves this challenge by providing a cloud-based, modular system that offers three core functionalities. It has a user-friendly interface for managing content metadata, including options for enrichment, organization, and customization. It integrates with multiple data sources and metadata enrichment systems to improve the quality and differentiation of content data and it has a flexible API which enables features such as analytics, advertisement, and personalized recommendations. To learn more about how a content and metadata management, AI-powered personalization and flexible business model APIs can enhance Broadcast and OTT services, visit 24i Video Cloud (recently renamed from Mod Studio)