Managing and optimizing ad insertions into OTT platforms and streaming TV systems can be difficult. During my interview with Laurent Potesta, CEO of Ad Insert Platform , he explained to me that OTT service providers, Ad networks and Ad agencies need simple and better dynamic ad insertion – DAI systems. There are multiple ad sources including ad networks, agencies and local ad inventory sales. Ad targeting should use a mix of on platform history and external data. Ad optimization and advertising revenue optimization includes ad bidding, format adaptation for multiple device and platform types which can use either server or client side delivery. To solve this challenge, Ad Insertion Platform created the DAI Connect Platform. It is a dynamic ad insertion (DAI) system with targeting optimization. To learn more about DAI Ad Optimization visit DAI Connect Platform