Pop-up TV channel service is the ability for a TV service provider to setup a television channel for short periods (hours or days). Creating temporary TV channels can be a high revenue generation flexible option for content owners seeking to establish channels for live or thematic events. During my interview with Gatis Gailis CEO of Veset, he explained to me that setting up a temporary pop-up TV channel presents challenges, primarily in finding sponsors to fund the channel and generate revenue. Additionally, creating an appealing program schedule that resonates with the target audience and effectively promoting the channel are essential. Other hurdles include technical requirements, regulatory considerations, and securing broadcast rights. To solve this challenge, Veset has created a pop-up TV channel management platform that can be rapidly setup on hourly or daily or monthly rate plans. These channels are able to scale up / down easily, can be a rapid start for OTT distribution and can be bundled with other media service solutions. To learn more about creating pop-up TV channels, visit Veset TV and OTT Platform.