Advertising revenues for streaming TV services providers is critical for profits. During my interview with David Wolf – VP Communications at GlobalLogic at the NAB show, he explained to me that the cookies used to target customers and create personalized ads are going away. As third-party cookies become obsolete, advertisers face the daunting task of accessing granular audience data necessary for effective ad targeting. Moreover, the transition to a cookie-less environment demands innovative solutions that prioritize user privacy while delivering personalized ad experiences across multiple platforms. To solve this challenge, GlobalLogic developed a solution that leverages a customer data platform (CDP) to unify customer data and enable personalized ad targeting in a cookie-less environment. By harnessing first-party data sources and adhering to stringent privacy regulations like GDPR and CCPA. To find more about video ad technology and how you can use it, go to – Targeted Video Advertising without Cookies