Source: Digital TV Research 

Global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020.

SVOD’s share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter.”

From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.

Revenues in the US will nearly double between 2019 and 2025 – adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. AVOD will fall in China in 2019 and 2020 but will recover from 2021.

About Digital TV Research:

Digital TV Research specialises in providing cutting-edge business intelligence for the television industry. Our clients can purchase targeted, electronically-delivered products and rely on our extensive experience for tailored projects. We publish more than 25 reports each year for more than 350 clients. We offer annual subscriptions – or tailor-made subscriptions – with attractive discounts.

For more information on the Global OTT TV and Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051