Media and Gaming companies need a reliable verification and identity resolution of human talent, virtual identities and fictional characters. 

During my interview with Will Kreth, CEO of HAND (Human & Digital) , he explained to me that Entertainment, Sports, Fashion, and Gaming companies have ongoing challenges with verification and authentication of notable talent in the media supply-chain.  Difficulties include misrepresentation of notable talent by of AI-driven deepfakes, fair compensation for the consent-based usage of  name, image and likeness (NIL) rights, and a lack of automation in tracking talent usages.

To solve this challenge, HAND created the interoperable, standards-based, HAND Talent ID. The HAND Talent ID,  offers a comprehensive solution to the key user needs and system benefits. Serving as a B2B SaaS company, HAND’s Identity Intelligence platform simplifies and scales talent identity in both human and digital realms, addressing the complex landscape of AI talent utilization within the entertainment, sports, fashion, and gaming industries. By enabling reliable verification of real persons, their virtual counterparts, and fictional entities – through the critical metrics of their measurable citations, HAND ensures persistent and unique ID resolution. This standard not only facilitates the prevention of unlicensed AI-based talent – but also streamlines licensed usages of real & virtual talent through provenance automation, meeting emerging needs for talent identification in the digital age. With its ISO-level DOI Foundation membership and global standardization akin to a bar-code, HAND’s ID registry helps tracks residuals, royalties, and participations, offering a proven solution to the industry’s challenges surrounding AI talent utilization, deepfake authentication, and talent monetization. 

To learn more about how to identify, monetize and manage Human ID and related fictional assets, visit handidentity.com.