Broadcasters and OTT streaming TV service providers are shifting towards dynamic cloud-based media distribution to significantly reduce bandwidth costs and meet evolving viewer needs. During my interview with Dan Marshall – EVP Worldwide Sales of Amagi, he explained to me that the rise of Over The Top (OTT) and Free Ad-supported Streaming Television (FAST) services, audiences now expect seamless, on-demand access to content across various devices. This transformation necessitates a move away from legacy broadcast & streaming TV workflows, which are plagued by scalability issues, poor viewing experiences, and high operational costs. To solve this challenge, Amagi created CLOUDPORT – a cloud-based dynamic media playout platform. By adopting cloud-based media workflows, broadcasters can enjoy the benefits of agility, scalability, and cost efficiency. Cloud solutions enable quick channel creation, improved remote production, efficient content repurposing, and enhanced regional deliveries, all while providing robust monitoring and flexible resource usage. This shift not only optimizes the viewing experience but also maximizes revenue opportunities through personalized ad-supported channels and dynamic staffing allocation. Ultimately, cloud-based media distribution empowers broadcasters to adapt swiftly to market demands and offer superior content delivery, driving viewer engagement and satisfaction. For more information, visit Amagi CLOUDPORT.