Companies need to target ads to increase advertising revenues while maintaining privacy protection for users. During my interview with Daniel Pike, Chief Product Officer (CPO) of Covatic  at the NAB Show, he explained to me that service providers, publishers and app owners need to follow user privacy requirements which can limit ad network targeting. Ad networks tend to have very limited ad targeting options and user behavioral activities are hard to determine. To solve this challenge, Covatic created the Covatic A Type in-app software which allows for device self-monitoring and activity profile building. This provides many more ad targeting options including likely destination locations and times. This allows advertising alerts to be displayed just before users reach a shopping or likely ad engagement location.

To learn more about private in-app targeted advertising, visit Covatic A Type .