Media creators, broadcasters and advertisers want to make more engaging and memorable content. During my interview with Avner Gal, CEO of iRomaScents at the NAB Show, he explained to me that media companies can now add smells, scents and aromas for viewers at key viewing moments or events. To make this possible, iRomaScents has created a Digital Scent Generator that can be controlled by a scent track(™). The scent generator holds up to 25 scents’ chambers. To control the selection and timing and amount of scent released, a scent timeline is added to the media file. To learn more and see a demo, visit iRomaScents.