A white label over the top television (OTT) platform is a ready to use streaming media system that can be rebranded and customized by another company for its own use. White label platforms combine hardware, software and services that are used to receive, process and provide media services to viewers and to interact with other systems and services such as billing systems, advertising networks and information services. White label OTT platforms are systems that can be customized, branded, and operated by other entities.
White Label OTT Platforms
White Label OTT Platforms List
Bitmovin – Bitmovin provides high-quality video streaming solutions with adaptive streaming and encoding technology.
Cloudflare Stream – Cloudflare Stream offers a secure, fast, and scalable video streaming platform.
Dacast – Dacast provides a professional video streaming platform with advanced features for live and on-demand streaming.
Dailymotion – Dailymotion is a video-sharing technology platform for discovering and sharing high-quality content.
Hippo Video – Hippo Video provides a personalized video distribution platform for sales, marketing, and customer support.
JW Player – JW Player is a powerful video platform offering video hosting, streaming, and monetization solutions.
Kaltura – Kaltura provides an open-source video platform for video management, broadcasting, and delivery.
Muvi – Muvi offers an end-to-end OTT platform to launch, manage, and monetize multi-screen video services.
Mux – Mux provides an API-first platform for video streaming and real-time analytics.
MuxIP – MuxIP delivers automated content recognition (ACR) and interactive TV solutions for broadcasters and advertisers.
mWareTV – mWareTV provides cloud-based solutions for managing and delivering IPTV and OTT services.
Panopto – Panopto offers a video platform for businesses and universities to capture, manage, and stream videos.
Qbrick – Qbrick provides a cloud-based video platform for live streaming, video on demand, and video management.
Rumble – Rumble is a video platform specializing in user-generated content and viral videos.
TV Player – TV Player offers live streaming of TV channels and on-demand video content.
Uscreen – Uscreen is an all-in-one video monetization platform for launching subscription and VOD services.
VHX – VHX offers a streaming video platform for creators to sell and distribute their videos online.
Video.js – Video.js is an open-source JavaScript library for building video players.
Vidstream – Vidstream offers video streaming solutions for businesses, including live and on-demand streaming.
Vodlix – Vodlix provides an OTT platform for video content management and distribution.
Vody Platform – Vody Platform offers end-to-end solutions for launching and managing OTT and IPTV services.
Vplayed – Vplayed provides a customizable OTT platform for live streaming, VOD, and monetization.
Yuvid – Yuvid offers an advanced video streaming platform for businesses, focusing on security and scalability.
White Label OTT Platforms Key Features and Capabilities
The top capabilities to consider when selecting white label OTT platforms include branding & service customization, scalability and monetization options.
Branding and Customization:
White label streaming TV platforms appearance and some features can be modified to represent the operating company’s brand identity. This can include adding the client’s logo, color schemes and other visual elements that align with the brand. The user interface and services may be changed to provide an unique experience for platform subscribers and users.
Device Support
A white label OTT platform typically can work with multiple media device types such as smart TVs, smartphones, tablets, desktop computers, gaming consoles and other connected media devices.
Rapid Setup and Scalability
Some white label streaming TV platforms can be setup in weeks or days. This allows platform operators to rapidly launch and test OTT features and services.
OTT platforms should be scalable to accommodate a growing user base and increasing content demands. It should support streaming across multiple devices, including smart TVs, smartphones, tablets, and desktop computers. This multi-device support ensures that users can access the content seamlessly, regardless of the device they are using. Scalability is crucial to handle varying levels of traffic and to provide a reliable streaming experience, especially during peak usage periods.
The platform is designed to be scalable to accommodate growth in the user base and increasing demand for content. This scalability is essential for handling varying levels of traffic and ensuring a consistent streaming experience.
Monetization Options
White label platforms typically offer multiple revenue generating service options such as free ad supported TV, paid subscription services, pay per view and other monetization options.
Free Ad Support Television (FAST)
Free ad Supported television is a media viewing service that allows users to access content in return for viewing ads during the playout (live or on demand) of the content. Setting up OTT systems with ad networks can be a complicated process and they may have large viewing requirements before allowing the service. White label platforms may already have connections and relationships with video ad networks which allows new or early stage OTT service provdide and earn money from video ads. Free ad supported television is also called advertising video on demand (AVOD).
Paid Subscription Services
Paid subscription service allows users to access content on the OTT platform in return for paying a fee for a time period (typically monthly). Setting up and managing repetigvive billing services with multiple payment options can be complicated to setup. White label OTT platforms typically have ready to use billing systems and payment methods. Paid subscription services are commonly called subscription video on demand (SVOD).
Pay-Per-View (PPV)
Pay per view (PPV) allows users to access movies, shows or programs in return for paying a one time fee. This can include charging users for individual pieces of content or access to live events. The pay per view fee may provide access for a one time view or for a short period (such as 1 day). Setting up pay per view authorization and billing can be complicated. White label OTT platforms typically have automatic pay per view access processes setup with connection to billing and payment verification services. Pay per view is also called transaction video on demand (TVOD).
In-App Purchases
White label OTT platforms may allow users to make purchases within the streaming app. This includes buying or renting movies, merchandise or other services. The user may be able to add the purchase to their TV account or pay using other methods such as credit card, Paypal or other payment methods. The ability to view offers and purchase items on an OTT platform may be called television eCommerce (tCommerce).
Support and Maintenance
The white label OTT service platform provider typically offers the operator support and maintenance to ensure the smooth operation of their services. This may include updates, bug fixes, and technical assistance. Multiple support and maintenance plans may be offered which determine the speed and communication support options.
Content Delivery
White label OTT platforms typically include capabilities for delivering video content over the internet to multiple users. Content delivery enables users to request and receive streams for TV shows, movies, live events, or other video content. Streaming from OTT platforms through the Internet to users can be one of the highest costs. White label OTT systems may provide an amount of streaming capacity for a basic fee and then charge per amount used when it exceeds the amount. Streaming capacity may be measured in hours of viewing or in the amount of bandwidth used. Content delivery systems are called a content delivery network (CDN).
Content Management System (CMS)
White label OTT platforms use a content management system (CMS) for identifying, uploading, organizing (categorizing) and managing content and live streaming services. CMS systems should be easy for the operators to upload content from multiple sources (content distributors, stored media). The CMS system should have flexible content categorization into genres, series, episodes, etc., and it should include version control and updates.
Analytics and Reporting
OTT platforms typically include analytics tools to provide insights into user behavior, viewership trends, and other key metrics. This information helps the OTT Platform operating company to make informed decisions and optimize content strategies.
Security Features
White label OTT platforms include security systems such as Digital Rights Management (DRM) to protect copyrighted content and ensure secure streaming. Content providers (studios, distributors) typically require certain types of DRM systems before allowing their content to be distributed (streamed) from the platform.
APIs for Integration
White label OTT platforms usually include application programming interfaces (APIs) that allow the system to integrate with other systems or services. This includes payment gateways, analytics tools and other third-party applications.
Video Apps
Some white label OTT platforms provide or develop customizable mobile applications for iOS and Android devices. This Allows users to access the streaming service on their smartphones and tablets.