OTT podcasts provide information to help streaming TV system developers, owners and operators to successfully select, setup and operate their businesses. These podcasts share information that is critically needed for accessible, expert-driven guidance in a rapidly evolving industry. Shockingly, many OTT businesses fail within the first few years due to a lack of comprehensive industry knowledge and actionable insights. Podcasts that cover OTT technology and business solve key problems by providing up-to-date information on the latest technologies, marketing strategies, and business models, helping listeners stay ahead of trends and avoid common pitfalls. Learning more about these podcasts is essential for anyone looking to efficiently navigate the complexities of setting up and running successful streaming TV systems and services.

OTT Podcasts

AdExchanger Podcast – Explores the world of advertising and marketing technology, including the role of OTT in advertising campaigns, featuring interviews with industry leaders.
Cordkillers – Designed for people who have cut the cord and are now streaming their TV, covering a wide range of topics including the latest releases and tips for streaming.
Entertainment Law Update – A monthly roundup of entertainment law cases, news and commentary.
Entertainment Weekly – Covers all things entertainment, including movies, TV shows, and streaming services, featuring interviews with actors, directors, and other industry insiders.
OTT Business Podcast – This podcast is a great resource for TV industry professionals, producers, and promoters to learn about OTT and Streaming TV technologies and services.
Televisionation – Dives into the world of television with a focus on its present and future, offering comprehensive insights into the ever-changing television landscape.
The Future of TV – Explores the future of television, including the role of OTT, featuring interviews with industry leaders and discussions on the latest trends and technologies.
The Streaming Media Podcast – Covers the latest trends, technologies, and business strategies in the streaming industry.
The Streaming Strategist – A great resource for anyone interested in the business of streaming, covering OTT platforms, content marketing, and monetization strategies.
The VideoNuze Podcast – This podcast covers the latest trends in video, including OTT, CTV, and digital video advertising.
TV Rev – Covers the latest news and trends in the television industry, including OTT, featuring interviews with industry leaders and discussions on the latest data and insights.

OTT Podcast Key Features and Services

Show Topics

Do the show topics match the podcast profile audience interests? Ensuring that the show topics align with the interests of the podcast’s target audience is crucial for maintaining listener engagement and growing a dedicated following.

Online Presence

Is the podcast and its session topic episodes discoverable online? A strong online presence makes it easier for potential listeners to find and access the podcast, increasing its reach and impact.

Content Format

Does the podcast have a structure for show episodes? The podcast episode structure may include guest introduction, topic description, a series of topic-related questions, references to resources, and information on how to contact or follow up with the guest. A well-defined structure enhances the listener experience by providing a clear and organized flow of content.

Show Preparation

Does the podcast show share questions with the guests in advance? Can the guest recommend questions or topics for discussion? Proper preparation ensures that the discussion is insightful and that guests feel comfortable and ready to contribute valuable information.

Production Quality

Does the podcast production process and tools ensure high audio production standards? Are the podcast interview episodes edited to remove undesired sounds and phrases such as “um,” “oh,” and other audio that can detract from the episode content value? High production quality enhances listener satisfaction and professionalism, making the podcast more enjoyable and credible.

Media Formats

Is the podcast in audio, video, or combined media formats? Offering multiple media formats can cater to different audience preferences and increase the podcast’s accessibility and appeal.

Review and Approvals

Are the guests able to review and approve the podcast session content? Allowing guests to review and approve content ensures accuracy, builds trust, and fosters a positive relationship with the podcast.

Distribution Platforms

Podcasts can be distributed on podcast networks such as iHeartRadio, Podbean, Apple Podcasts, and many others. Some are published on shared media platforms such as YouTube and the podcast’s website. Wide distribution across various platforms enhances visibility and accessibility to a broader audience.

Host Expertise

Do the host and guest hosts have expertise in the podcast topic area? Are the hosts able to engage with guests and extract valuable insights? Host expertise is essential for facilitating meaningful discussions and providing valuable content to listeners.

Live or Recorded Episodes

Is the podcast produced live, or is it recorded before it is edited and published? Understanding the production format helps listeners and potential guests know what to expect and can affect the immediacy and polish of the content.

Guest Quality

Are the podcast guests experts and experienced in their topic areas? High-quality guests bring credibility and depth to the podcast, attracting and retaining a knowledgeable audience.

Show Media Conversion

Are the episodes converted into media posts, images, videos, or other media clips that are published on other media channels? Converting episodes into various media formats helps promote the podcast and reach a wider audience through different channels.

Sponsorship Opportunities

Does the podcast have sponsorship options such as sponsored media posts with links to the sponsor website, promotional media clips, ad placement on the podcast website, or in the episode media? Sponsorship opportunities provide financial support and can help the podcast grow while offering value to sponsors through targeted exposure.

Analytics and Metrics

Does the podcast provide performance ratings such as the number of listens or downloads and analysis? Access to analytics and metrics allows for evaluating the podcast’s success, understanding the audience, and making data-driven decisions for future improvements.

OTT Podcast Glossary

• Audience Alignment – Ensuring show topics match the podcast profile audience interests.
• Call to Action (CTA) – Prompts for listeners to engage further, such as subscribing, visiting a website, or following on social media.
• Content Syndication – Distributing podcast content across multiple platforms and channels.
• Cross-Promotion – Promoting one podcast on another to increase reach and audience.
• Discoverability – The ease with which podcast episodes can be found online.
• Distribution Platforms – Channels where the podcast is available (e.g., iHeartRadio, Podbean, Apple Podcasts, YouTube).
• Download Metrics – Data on how many times podcast episodes have been downloaded.
• Episode Structure – The format and organization of podcast episodes.
• Episode Teasers – Short previews of upcoming podcast episodes to generate interest.
• Episode Transcripts – Written versions of podcast episodes for accessibility and SEO benefits.
• Guest Bio – Background information about podcast guests, usually included in show notes or introductions.
• Guest Preparation – Sharing questions and discussing topics with guests in advance.
• Guest Quality – Expertise and experience of podcast guests.
• Guest Review – Allowing guests to review and approve the content before publication.
• Host Expertise – Knowledge and experience of hosts in the podcast’s subject matter.
• Listener Demographics – Information about the audience, such as age, gender, and location.
• Listener Engagement – The level of interaction and interest from the podcast audience.
• Listener Feedback – Comments, reviews, and ratings from the audience that can provide insights and improve the podcast.
• Media Conversion – Transforming episodes into various media formats (e.g., posts, images, videos).
• Media Formats – Availability of podcasts in audio, video, or combined formats.
• Monetization – Methods for generating revenue from a podcast, including ads, sponsorships, and merchandise.
• Performance Analytics – Metrics such as listens, downloads, and audience analysis.
• Podcast Hosting Service – Platforms that store and deliver podcast files to listeners, such as Libsyn, Podbean, and Anchor.
• Podcast Network – A collection of podcasts that are marketed or managed together.
• Production Format – Whether the podcast is live or pre-recorded.
• Production Quality – Standards and tools used to ensure high-quality audio production.
• RSS Feed – A web feed that allows users to access updates to online content in a standardized format.
• Show Notes – Summaries or key points of an episode, often including links and resources mentioned.
• Sponsorship Options – Opportunities for financial support through sponsored posts, ads, and promotional clips.