In the rapidly evolving landscape of Over-the-Top (OTT) and streaming television, video ad exchanges play a pivotal role in connecting advertisers with publishers, facilitating the seamless integration of video advertisements into digital content. For media producers, video editors, and marketing agencies, understanding…

As a new or small streaming TV provider, generating revenue through video ads is both an opportunity and a challenge. While established platforms attract advertisers with ease, smaller players face hurdles like minimum viewership requirements, high setup costs for ad management, and…

In the ever-evolving world of OTT platforms and digital video advertising, staying ahead of the curve means tapping into the most efficient and innovative tools available. One such tool is video ad exchanges, which are pivotal for connecting OTT platforms, video advertising…