OTT service and system providers need to discover viewer interests to increase purchases and reduce costs. In many OTT systems, 10% of the content produces 90% of viewer engagement and revenues. Intense and growing OTT competition provides limited profit from viewing content. Unpopular content distracts audience viewing and increases costs. The wrong insertion of content or promotions can lose viewers and result in negative reviews. Listen to this session to discover how PlumResearch gathers and measures viewer engagement activities across multiple devices and services to help OTT providers attract more viewers and generate more profit.

Topics Covered

• What are OTT Engagement Analytics?
• Why are OTT Engagement Analytics Important?
• Who Needs a OTT Engagement Analytics Solution?
• How does OTT Engagement Analytics Work?
• Why Gather Engagement Info from Multiple Devices?
• What is Needed to Implement OTT Engagement Analytics?
• How Long Does it take to Setup OTT Engagement Analytics Solution?
• What Equipment are Needed for OTT Multi-Device Engagement Analytics?
• Is any Special OTT Engagement Analytics User Training Needed?
• Will OTT Multi-Device Engagement Analytics Work with Most OTT Systems?
• Are there Industry Standards for OTT Multi-Device Engagement Analytics?
• What Additional information is Available about OTT Engagement Analytics?

Lukasz Jeziorski is CEO and Founder of PlumResearch and a TV and online media audience engagement expert. He is the creator of the Showlabs.tv, an analytics platform that gathers robust audience behavioral data and creates reports on viewer preferences and activities across multiple devices and services. Prior to launching PlumResearch, Lukasz was a product manager for the Polish venture studio Red Sky, where he developed and led advanced analytics projects, and advertising, ecommerce and affiliate programs.

Website: Plum Research