126 – OTT Distribution
Setting up streaming TV distribution distribution deals can be difficult, time consuming, and the wrong platform & service options can result in little if no revenue. Equally, papering deals without first getting familiar with platform nuances, shelving limitations and trick functions including SEARCH can be as damaging as not doing a deal at all. Companies need OTT distribution to offset shrinking revenues. Reaching out to key players and platforms is time consuming. Turning those conversations into signed deals and subsequent launches tales even longer. This podcast covers ways to find good streaming TV platforms for your content, how to manage them, and ways to maximize your revenues.
Topics Covered
- What is OTT Distribution?
- Why is a OTT Distribution Important?
- What Surprises Companies about OTT Distribution?
- Who Needs to do OTT Distribution?
- How does OTT Distribution Work – Basically?
- What is Needed to Implement OTT Distribution?
- How Long Does it take to Setup a OTT Distribution Solution?
- What Services and/or Equipment are Needed for OTT Distribution?
- Are there Other Benefits to OTT Distribution Solution?
- Any Special OTT Distribution User Training Needed?
- Will OTT Distribution Work with Most Systems?
Michael Nagle is Founder and CEO of Ashling Digital – a consulting firm focusing on streaming TV distribution and marketing for studios, content owners, and media networks. Michael has setup, negotiated, and managed 280+ OTT and TV distribution agreements. He serves as Head of Distribution for Ski TV, DocuBay and RISE Revolutions Cycling Network. He’s managed global distribution and marketing for a wide array of brands including The Box Music Network, Bloomberg Television, Playboy, and NatureVision TV. At Bloomberg, Michael represented the company during the FCC investigation surrounding independent programming, Broadcast Must-Carry and also a la carte packaging regulation. He was named one of Home Media Magazine’s “Digital Drivers in Media” in both 2016 & 2017 for his efforts on behalf of Invincible Entertainment for whom he serves on their Advisory Board..
Website: Ashling Digital