132 – How to Launch High-Impact Pop-up TV Channels for new OTT Revenues
Pop-up TV channels offer an exciting and flexible way for OTT and streaming TV operators to generate significant revenue by launching temporary television channels for special events, live broadcasts, or themed programming. These short-term channels, which can run for just hours or days, provide content owners with a dynamic opportunity to capture audience attention and monetize unique moments. However, launching a successful pop-up channel comes with its own set of challenges: securing sponsors to fund the channel, developing a compelling program schedule, promoting the channel effectively, and navigating technical, regulatory, and broadcast rights issues. With Veset’s pop-up TV channel management platform, you can easily set up and launch temporary channels on flexible hourly, daily, or monthly rate plans. The platform allows for seamless scaling, rapid deployment for OTT distribution, and can even be bundled with other media services to enhance your offering. Listen to this episode to discover how to create, manage, and maximize revenue with pop-up TV channels, and transform your service into a high-revenue, event-driven powerhouse.
Topics Covered
- What are Popup TV Channels?
- Why are Popup TV Channels Important?
- What Surprises Companies about Popup TV Channels?
- Who Needs Popup TV Channels Solution?
- How does Popup TV Channels Work – Basically?
- What Changes are Needed to Popup TV Channels?
- How Long Does it take to Setup Popup TV Channels?
- What Services and/or Equipment are Needed for Popup TV Channels?
- Are there Other Benefits to Popup TV Channels Solution?
- Is Special Popup TV Channels Training Required?
- Will Popup TV Channels Work with Most Systems?
Gatis Gailis is the CEO and co-founder of Veset, a pioneer in cloud playout solutions for linear television channels. With over a decade of leadership and development experience in media technology, cloud computing, and broadcast solutions, he has been instrumental in advancing digital transformation within the media and entertainment industry. Under his guidance, Veset has collaborated with prominent companies, including PLAY, Inc., which acquired Veset in 2023. Gailis holds a degree in engineering sciences from Riga Technical University.
Website: Veset