Providing extended reality (XR) systems and services offers high revenue potential for content producers, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of 34.93% [Market Size, Share, Forecasts, & Trends Analysis Report by Mordor Intelligence]. Companies are struggling to define and verify XR revenue strategies. The ROI of XR systems and services is unclear and finding and developing relationships with key partners is complicated. This podcast episode helps you to discover XR business value, revenue opportunities and implementation options.

Topics Covered

• What is Extended Reality XR?
• What does XR mean for the OTT business?
• What is Apple Vision Pro’s impact on the market?
• What types of companies need to explore the XR platform?
• What are the current XR challenges in the market?
• How can XR services generate revenue?
• How can companies start their XR business?
• What investment is required to setup an XR application?
• Why should companies start XR now?
• How can Accedo help companies with XR?

Lucy is the Business Development Director – Emerging Technologies Business Development at Accedo TV. She has a mix of key business and product development roles at and worked with leading companies including Qualcomm Technologies, Red Bull TV, Disney & Comcast NBC Universal. Lucy is an expert in immersive video entertainment technologies for XR devices and platforms.

Website: Accedo TV