Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertising technology has rapidly evolved to combine dynamic ad insertion (DAI) with advanced viewer demographic, behavioral, and other ad targeting and personalization options. However, there are still challenges and limitations with existing standards and device capabilities. Listen to this session to understand how OTT advertising technology works and enables online video service providers to implement and optimize.

Topics Covered

• What is OTT Advertising
• Who uses OTT Advertising
• What Surprises Most Companies about OTT Advertising
• Advertising Video On Demand (AVOD) platforms
• Key Benefits and Opportunities for AVOD Services
• Key Challenges for AVOD Services
• How OTT Advertising is Different than Broadcast Ad Insertion
• OTT Advertising System Operation (basic)
• What is Needed to Setup an OTT Advertising Service (equipment, services)
• Time it takes to Setup an OTT Advertising Platform
• Where Ads Come from for OTT Service Providers
• Challenges of Providing OTT Ads
• Server Side Ad Insertion (SSAI)
• Training Required for OTT Providers
• Industry Standards for Advertising Video on Demand

Lexie Pike is a product marketing manager at Brightcove, the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. Lexie is responsible for all go to market activities for Brightcove’s media products, including OTT Flow, SSAI and Live. She is active on the speaking circuit including panels at NAB, Streaming Media West, and the IAB Tech Lab covering all facets of OTT advertising. Prior to Brightcove, Lexie worked at SpotX, a video advertising platform.

Website: Brightcove