TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today’s distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel’s operations and without converting to Next Gen TV (ATSC 3.0). Listen to this session to discover new advanced TV advertising options and ways to implement them on traditional and OTT systems.

Topics Covered

• What is Advanced TV Advertising?
• Who Needs Advanced TV Advertising Solutions?
• Fundamental Components of Advanced TV Advertising
• Advanced TV Advertising Industry Standards
• Advanced TV Advertising Distribution Platforms
• Key Requirements for Advanced TV Advertising
• Cable, Broadcast Network, and Local Advertising Differences
• Required Advanced TV Advertising System Changes
• Advanced TV Advertising Setup Time
• How Advanced TV Advertising can be Measured
• TV Advertising Privacy
• Advertising and ATSC 3.0

Roger Franklin Designs and builds analytical and innovative solutions for the video and satellite industries that improve operational resiliency and efficiency.

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