This course helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This course was developed from interviews and contributions from 117+ successful OTT industry companies.  

After Taking this Course, You Will be Able To:

– Describe New OTT Services & How They Work
– Understand & Use Streaming TV Terms & Acronyms
– Know Key OTT Market Data, Trends, & Benchmarks
– Increase New Subscribers & Decrease Churn
– Ways to Increase TV Video Ad Revenues
– Offer New Types of Digital Ads
– Earn In-App Ad & In-App Purchase Revenues
– Understand How to Monetize Fan Engagements
– Setup & Monetize Second Screen Services
– Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels

 

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Course Details: 

 

Sections – 6

Lessons – 58

Length – 2 hrs 48 Min – video + course media