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News

OTT Business covers new innovations, key business changes, and other information that impacts the OTT and Streaming TV industry. This includes new types of products & services, market research and changing trends, and changes in regulations.

We publish top news stories in our monthly OTT Business Magazine, on our Blog, Twitter, Discussion Groups, and our other media channels.

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

SINGAPORE – February 24, 2021 –  SpotX, the leading global video advertising and monetisation platform, has released analysis that show interactive video ads on mobile OTT increase a consumer’s post-ad action versus standard video ads shown on streaming platforms in Southeast Asia. In…

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Mar08

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

RESTON, Va., Feb. 23, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for…

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Mar05

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

IRVINE, Calif. and NEW YORK, Feb. 19, 2021 /PRNewswire/ — VIZIO Ads, the award winning TV company’s direct-to-device advertising business, today unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when…

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Mar03

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

NEW YORK– 18 February 2021 (BUSINESS WIRE)–TVSquared, the global leader in cross-platform TV ad measurement, announced today it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology…

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Mar01

Vizrt Extended Reality delivers Flexible Access to world-class virtual, augmented, mixed, and extended reality graphics and video walls.

Bergen, Norway—10th Feb 2021—Vizrt, the world’s leading provider of software-defined visual storytelling tools (#SDVS) for media content creators, today announced Vizrt XR (Extended Reality) to give in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including…

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Feb28

Introducing Frame.io Camera to Cloud

NEW YORK-11 Feb 2021 -(BUSINESS WIRE)–Frame.io, the world’s leading cloud-based video review and approval platform, today announced Frame.io Camera to Cloud (C2C), a secure camera-to-cloud workflow that lets customers instantly upload and stream images from on-set cameras to creative post-production teams anywhere in…

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Feb26

BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT

BOSTON, Feb. 3, 2021 /PRNewswire/ — BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate’s pre-bid ad fraud detection and…

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Feb25

Grass Valley Delivers Flexible Storage For Remote and Smaller Production Applications with AMS Express

MONTREAL — February 3, 2021 — Grass Valley today announces the launch of AMS Express (Advanced Media Storage) a scalable, high-performance Network Attached Storage (NAS) solution that allows content producers to more easily expand storage capacity. Opening up feature-rich shared storage capability…

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Feb24

Telestream & Skyline Communications team up to Create world’s first Cloud-Based OTT Operations Management Solution

Nevada City, California, February 3, 2021 – Telestream®, a leading provider of workflow automation, media processing, quality monitoring and test & measurement solutions for the production and distribution of video, has announced a strategic collaboration with Skyline Communications. The development initiative focusses…

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Feb23

NewTek Introduces ProTek, Product Support Tailored to Customer Needs

SAN ANTONIO, TX–February 2, 2021—NewTek, the leader in IP-based video technology and part of the Vizrt Group, today announced the introduction of ProTek, an all-new tiered support program that allows customers to choose between 4 distinct levels of coverage, to include; Basic,…

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Top News Stories

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

Vizrt Extended Reality delivers Flexible Access to world-class virtual, augmented, mixed, and extended reality graphics and video walls.

Introducing Frame.io Camera to Cloud

BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT

Grass Valley Delivers Flexible Storage For Remote and Smaller Production Applications with AMS Express

Telestream & Skyline Communications team up to Create world’s first Cloud-Based OTT Operations Management Solution

NewTek Introduces ProTek, Product Support Tailored to Customer Needs

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