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News

OTT Business covers new innovations, key business changes, and other information that impacts the OTT and Streaming TV industry. This includes new types of products & services, market research and changing trends, and changes in regulations.

We publish top news stories in our monthly OTT Business Magazine, on our Blog, Twitter, Discussion Groups, and our other media channels.

ucfunnel and NetRange partner to enable dynamic ads across the Smart TV ecosystem

SAN FRANCISCO, March 15, 2021 /PRNewswire/ — ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH (‘NetRange’), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to…

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Mar23

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

SANTA MONICA, CALIF. (PRWEB) MARCH 11, 2021 GumGum, a global technology and media company specializing in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments. As one of the largest advertising platforms…

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Mar22

LiveXLive Opens Auditions For “Self Made”- A New Talent Competition Platform Finding The World’s Next Big Music Artists

LOS ANGELES, March 8, 2021 /PRNewswire/ — LiveXLive Media (Nasdaq: LIVX) (“LiveXLive”), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions…

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Mar15

Paramount+ Launches Today with Live Sports, Breaking News, and a Mountain of Entertainment

NEW YORK–(BUSINESS WIRE)–4 Mar 2021. Paramount+, the highly anticipated streaming service from ViacomCBS, launched today with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals, hit series, marquee franchises and popular movies. Featuring…

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Mar11

Venera Technologies introduces CapMate™, an Innovative Cloud-Based Closed Caption Verification & Correction Solution

Burbank, CA, February 26, 2021 –(PR.com)– Today for digital Media. CapMate™, is a native cloud SaaS caption “companion” solution, intended to help significantly reduce the time and cost associated with QC and correction of caption and subtitle files. Presence of closed caption…

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Mar10

Connected TV Advertising without Cookies

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

NEW YORK, Feb. 24, 2021 /PRNewswire/ — ENGINE, a global, full-service media and marketing services company, today announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning…

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Mar09

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

SINGAPORE – February 24, 2021 –  SpotX, the leading global video advertising and monetisation platform, has released analysis that show interactive video ads on mobile OTT increase a consumer’s post-ad action versus standard video ads shown on streaming platforms in Southeast Asia. In…

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Mar08

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

RESTON, Va., Feb. 23, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for…

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Mar05

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

IRVINE, Calif. and NEW YORK, Feb. 19, 2021 /PRNewswire/ — VIZIO Ads, the award winning TV company’s direct-to-device advertising business, today unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when…

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Mar03

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

NEW YORK– 18 February 2021 (BUSINESS WIRE)–TVSquared, the global leader in cross-platform TV ad measurement, announced today it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology…

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Top News Stories

ucfunnel and NetRange partner to enable dynamic ads across the Smart TV ecosystem

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

LiveXLive Opens Auditions For “Self Made”- A New Talent Competition Platform Finding The World’s Next Big Music Artists

Paramount+ Launches Today with Live Sports, Breaking News, and a Mountain of Entertainment

Venera Technologies introduces CapMate™, an Innovative Cloud-Based Closed Caption Verification & Correction Solution

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

SpotX Survey Shows Interactive Video Ads Drive Greater Post-ad Action than Standard Video Ads on Mobile OTT

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

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