News Release: 6 June 2024
Key Problem:
Traditional media production workflows, especially for live events, are slowed down by the need to wait for complete file uploads before accessing and editing content. This delay reduces the speed of engagement and revenue generation for media teams.
Solution:
Backblaze introduces “Live Read,” a new service allowing media production teams to access, edit, and transform content while it is still uploading to Backblaze B2 Cloud Storage. This innovation significantly accelerates workflows, enabling near real-time content creation and distribution.
Key Challenges:
- Traditional workflows require waiting for complete file uploads.
- Cost-prohibitive and complicated options often necessitate on-premises storage.
- Demand for instant content from fans and followers.
Key Features:
- Access and edit content while it is still uploading.
- Eliminate the need for on-premises storage.
- Integration with leading media production solution providers (e.g., Telestream, Glookast, Mimir).
- Support for creating near real-time highlight clips and promoting on-demand sales.
- Compatibility with S3 API and media software interfaces.
- Unique capability to access parts of files as they upload, especially beneficial for high-resolution video production (4K to 8K).
- Broad applicability beyond media, supporting large data logs and surveillance footage backups.
Importance to the OTT and Streaming TV Industry:
Live Read’s capability to provide immediate access to uploading content is crucial for the OTT and streaming TV industry, where quick turnaround times for highlights, replays, and promotional content are essential for engaging viewers and increasing revenue.
By reducing the need for on-premises storage and integrating seamlessly with existing media software, Live Read enhances efficiency and supports high-resolution video production, meeting the industry’s demand for speed and performance.
To see the original press release, go to:
Backblaze Introduces Live Read to Level Up Media Production and Other Cloud Workflows
About Backblaze
Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over three billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to www.backblaze.com.
Press Release Contact
Jeanette Foster
Communications Manager, Backblaze
jfoster@backblaze.com