December 4, 2024 – ThinkAnalytics launches ThinkContextualAI, a new AI based contextual advertising system for connected TV – CTV systems. As advertisers grapple with tightening privacy regulations and increasing content fragmentation, ThinkContextualAI is a privacy-first contextual advertising solution. The platform empowers advertisers on CTV platforms to align ad placements with viewer themes and emotions without invasive tracking. Leveraging over 40,000 metadata tags, ThinkContextualAI deciphers not only the content’s subject but also why it resonates with individual viewers, creating a more nuanced and effective ad experience.

This innovative solution addresses challenges like the inconsistency in genre and sub-genre labeling, which hampers audience targeting. ThinkContextualAI offers advertisers premium audience segmentation, scalable content understanding, and privacy-safe compliance, all while enhancing viewer engagement and maximizing campaign ROI. By providing unmatched precision and efficiency in ad placement, it sets a new standard for contextual advertising in a complex and evolving media landscape.

About the Company:

ThinkAnalytics is a global leader in AI-powered video discovery, viewer insights, and targeted advertising solutions, committed to transforming the way advertisers connect with audiences on CTV platforms.

Contact Information:

U.S. Media Contact
Clare Plaisted, PRComs
Email: clare@prcoms.com

UK & EMEA Media Contact
Rachel Postlethwaite, Breakaway Communications
Email: rpostlethwaite@breakawaycom.com

Source: ThinkAnalytics News – https://thinkanalytics.com/thinkanalytics-launches-thinkcontextualai-the-new-gold-standard-for-privacy-first-contextual-advertising/