This OTT advertising rate sheet template provides transparent and structured ad program information for potential advertisers. It outlines detailed offerings such as various ad formats (pre-roll, mid-roll, post-roll, display banners, overlays, and interactive ads), pricing models (CPM, CPC, CPV, fixed rates), comprehensive targeting options (demographic, geographic, behavioral, device-based), inventory availability (prime time, off-peak slots), technical specifications for ad creatives (file formats, sizes, duration limits), performance metrics (viewership, engagement rates, audience reach), special discounts and bundled packages, and clear terms and conditions (ad placement policies, cancellations, payments, content guidelines). This sheet enables advertisers to make informed decisions, plan effective campaigns, and maximize ROI through strategic ad placements and optimized audience targeting.
OTT and Streaming TV Advertising Rate Sheet Sample
OTT & Streaming TV Advertising Rate Sheet
Advertising Types & Formats
- Video Ads:
- Pre-roll Ads: Displayed before the streaming content starts.
- Mid-roll Ads: Displayed during a break within the streaming content.
- Post-roll Ads: Displayed after the streaming content ends.
- Display Ads:
- Banner Ads: Displayed on the website and app interfaces.
- Overlay Ads: Displayed over the streaming content without interrupting it.
- Interactive Ads:
- Clickable Ads: Allow viewers to interact with the ad for more information.
- Shoppable Ads: Enable viewers to purchase products directly from the ad.
Pricing
| Ad Type | Format | CPM (Cost Per Thousand Impressions) | CPC (Cost Per Click) |
|---|---|---|---|
| Video Ads | Pre-roll | $25 | $1.50 |
| Video Ads | Mid-roll | $30 | $1.75 |
| Video Ads | Post-roll | $20 | $1.25 |
| Display Ads | Banner | $15 | $1.00 |
| Display Ads | Overlay | $18 | $1.25 |
| Interactive Ads | Clickable | $35 | $2.00 |
| Interactive Ads | Shoppable | $40 | $2.50 |
Targeting Options
- Demographic Targeting: Age, gender, income, education level.
- Geographic Targeting: Country, state, city, zip code.
- Behavioral Targeting: Viewing habits, purchase history, interests.
- Device-Based Targeting: Mobile, desktop, tablet, smart TV.
Inventory Availability
- Prime Time Slots: 6 PM – 10 PM
- Off-Peak Slots: 10 PM – 6 PM
Technical Specifications
- Video Ads:
- Formats: MP4, MOV
- Resolution: 1920×1080 (HD), 1280×720 (SD)
- Duration: 15, 30, 60 seconds
- Display Ads:
- Banner Sizes: 728×90, 300×250, 160×600
- File Formats: JPEG, PNG, GIF
- Max File Size: 150 KB
- Interactive Ads:
- Formats: HTML5, MP4
- File Size: Up to 2 MB
Performance Metrics
- Viewership Data: Total views, unique viewers, average watch time.
- Engagement Rates: Click-through rate (CTR), interaction rate.
- Audience Reach: Demographic breakdown, geographic distribution.
Discounts and Packages
- Bulk Buying Discounts:
- 10% off for purchases over $10,000
- 20% off for purchases over $25,000
- Bundled Packages:
- Starter Package: $5,000 – Includes 100,000 impressions for banner ads.
- Pro Package: $15,000 – Includes 300,000 impressions for video ads and display ads.
- Premium Package: $30,000 – Includes 600,000 impressions, advanced targeting, and performance analytics.
Terms and Conditions
- Ad Placement: Guaranteed placement during selected slots.
- Cancellations: Must be made 48 hours before the scheduled ad run.
- Payments: Due within 30 days of invoice receipt.
- Content Guidelines: All ads must comply with community standards and legal requirements.
For more information or to book your ad space, please contact our advertising team at [insert contact details].
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