125 – TV App Development
Content owners, broadcasters, and distributors need to know how to develop, distribute, and manage video apps for multiple types of viewing devices. It is important for them to understand the key features to include and how apps they can earn and optimize revenues. App promotion and distribution channels, options, and strategies are important to reaching the right audiences. Managing apps can be complex and costly if they are not designed well. Listen to this session to discover the key features in TV apps, how they can work for many types of devices, and ways to distribute and promote video Apps.
Topics Covered
- What are TV Apps?
- Why are TV Apps Important?
- What Surprises Companies about TV App Development?
- What types of companies need a TV App solution?
- How does a TV App work (basic)?
- What Changes are Needed to Implement TV and Video Apps?
- How do TV Apps get Distributed to End Users?
- How Long Does it take to Create a TV App?
- What Services and/or Equipment are Needed to Develop and Manage TV Apps?
- Are there Other Benefits to Providing TV Apps?
- Any Special Training Required for Operators to Manage TV Apps?
- What Types of Equipment will TV Apps Work On?
- Are there Industry Standards for TV Apps?
Michael Lantz is CEO and co-founder of Accedo which develops TV video apps and other software and service solutions for the TV Broadcast and OTT industry. Video apps and solutions created and provided by Accedo are used by hundreds of millions of consumers all over the world. Accedo customers include over 350 of the world’s leading video service providers, such as Astro, Deutsche Telekom, Fox, HBO, NBC Universal, Telefonica, ITV, Channel 4 and many others.